Knowledge & workshops

Smell is the only one of our senses connected directly to the limbic system, the part of the brain that governs emotions, memories and behaviour. An image we first have to place; a scent works instantly: within seconds scent molecules reach the brain, within minutes the active substances can be detected in the bloodstream. That is exactly what makes scent one of the strongest and at the same time least consciously perceived tools in guest communication.

If you want to go deeper, you will find plenty of information on our studies page and in our blog.

To the blog

See the studies

Luciana Cafaro unterrichtet Duftmarketing an der Hotelfachschule Luzern
Workshop von Casa Cafaro an der Hotelfachschule Luzern

Hotels & businesses

Workshops: knowledge you can smell

Essential oils are concentrated natural products; their use requires knowledge and care. We pass on this knowledge in a practical way: regularly at a renowned hotel management school in Central Switzerland, directly to the hoteliers of tomorrow, and in individually designed workshops for teams and businesses.

Content

From chemistry to the guest journey: we show what distinguishes real essential oils from synthetic fragrances, how scent measurably affects body and mind, and how it can be used deliberately, from booking through check-in, room and spa to check-out.

One focus that sets us apart from other providers: the connection between inner state and scent. Scents work emotionally; we show how.

Time permitting, participants finish by developing their own scent concept for a real business or brand in groups.

Format

Every workshop is tailored to the business and the team: no standard slides, but applied knowledge for everyday life. We also offer engaging do-it-yourself workshops and other leisure and team-building workshops.

Request a workshop

Ready for a scent that belongs to your place?